Selling to the Seven Emotional Buying Styles – An Interivew with Greg Ferrett

February 17, 2013

Selling to the Seven Emotional Buying Styles – An Interview!

  • Greg, you’ve written a book entitled “Because Selling to the Seven Emotional Buying Styles” tell my readers a bit about your book.

This book is a fun and practical guide to the use of Emotional Intelligence.

3DcoverNo matter who you do business with they are an emotional human being first and are subject to all the rules of being human. When you press their ‘red button’ a chemical reaction starts in their brain forcing a negative reaction – we have all seen the extremes of this where someone goes into a rage and cannot stop themselves, only to regret their actions later. It is much better to push their ‘green button’ and force the brain to produce the chemicals that drive positive emotional responses.

In this book I introduce the seven emotional drivers, the green and red buttons for each, and a tool to help you understand the emotional styles you are dealing with.

More importantly I introduce ways to work with each emotional styles and tools to help influence each style. While the concepts are universal, I address the situation where you are trying to sell something.

  • The title is catchy and I sense there is a story behind it.  Please share.

Yes – the seven emotional styles are based on the original work done by Aaron Rosanoff in his work on personality needs and later developed further by Humm and Wadsworth. The names for the styles were coined in the early 1990’s by my business partner Michael Tregonning for the ground breaking experiential learning game “The Gatekeepers” [YouTube video link ] I then added the outstanding scientific research by Jonah Lehrer detailed in his book “How We Decide” and distilled these materials for use in a sales environment along with simple tools to allow a sales person to apply the work in the field.

  • What was your motivation in writing this book?

Demand really. There are a lot of books dealing with emotional intelligence, personality profiling and influence. In each of them you need to sit someone down and do a test; them get a result and finally get a strategy to deal with that person.

What we discovered was there is a demand for a simple tool to allow you to determine someone’s emotional makeup in 90 seconds, and provide you with the tools to deal with them. There is no need for a test – just simple observation.

  • You write about Seven Emotional Buying Styles.  Share some insight into two of them.

I will share the two opposite emotional styles.

The Hustler is an outgoing, polished and slick individual notorious for ‘name dropping’. Their primary emotional desire is for material success and all the trappings which go with this. They will go out of their way to tell / show you how successful they are.

  • You push their green button by showing a personal win or advantage; complimenting them on their achievements and getting to ‘the money’ and creating a deal.
  • You push their red button by having a sloppy appearance or unprofessional attitude; ignoring or not acknowledging their achievements and not getting to the point.

The Normal emotional style is the opposite. While they will be conservatively dressed, their attire will not be ‘slick. Their primary emotional driver is social acceptance They look for evidence many others are doing the same thing and in a sales situation will respond well to testimonials. The mere suggestion of anything out of the ordinary, such as a discount, will make them nervous.

  • You push their green button by offering examples of success; guarantees and pointing out how your service is an established and recognized process.
  • You push their red button when you criticize or challenge their integrity; offer special discounts or a deal outside normal terms or seem to be secretive or avoiding an issue.
  •  What personal buying style and what makes that so?

Every person has a portion of all seven emotional styles (emotional intelligence). Like DNA, it is the amount of each style which makes up your buying style. Each person will have one dominate style and one or two minor styles. Here are the seven emotional styles;

  • The Normal
  • The Hustler
  • The Mover
  • The Double Checker
  • The Artist
  • The Politician
  • The Engineer
  •  What do you hope the reader will gain from your book?

The reader will gain a new found appreciation of how & why people make a decision in the way they do. They will be equipped with a working knowledge of how to recognize each of the seven emotional buying styles in the first ninety seconds of any future encounter along with a practical way to quickly adopt and communicate with decision makers at a deeper level.

  • How, by the way, did you go about selecting the ideas included in your book?

This book is a result of running “The Gatekeepers” program for many years. We developed a ‘debrief’ book we use use during the program and this book is an expansion of this.

  • A number of my readers are in the media, so as we conclude this interview – what two things would you want them to know about the uniqueness of your book? 
  • The concepts in this book are not unique, just the way we use them. The Humm-Wadsworth, developed in about 1935, has been used by Chandler-McLeod as a personality assessment for decades with millions of people being assessed for career guidance using it. Our uniqueness is the way we use the model in communication. Most people rely on DISC and other profiling tools. In this book we provide the practical tools and guides for everyday understanding of emotional intelligence in a way no other system does.
  • The programs we run are based on the concepts in this book. They are totally unique with thousands of people being introduced to these concepts through “The Gatekeepers” programs.
  • “The Gatekeepers” has yet to be run in North America – we are looking for a partner.

You can buy the book here:  http://www.amazon.com/Selling-Seven-Emotional-Buying-Styles/dp/0987372904/ref=sr_1_1?ie=UTF8&qid=1361115140&sr=8-1&keywords=Selling+to+the+Seven+Emotional+Buying+Styles


My Awfully Wedded Life – An Interview with author Jimmy Hyten

February 12, 2013
  • You’ve written a book entitled “My Awfully Wedded Life” tell my readers a bit about your book.  Sure has an intriguing title!

hytenfrontcoverofficialThanks! Oddly enough, my current wife came up with that title. My book is the story of my previous marriage. My goal was to tell a relationship story from the male perspective. There are all kinds of stories out there from women about their marriages and failed relationships but rarely do you hear about those same stories from a man. That was my intent.

The book can be purchased here:  http://sakura-publishing.com/?product=my-awfully-wedded-life

  • What was your motivation in writing this book?

I had just left from another frequent argument with my ex-wife and I caught myself wondering how many other people deal with this frustration all too often. Using writing as a creative outlet, a story about what had just happened turned from one page to fifteen. I wanted to share my story to see if men and women could relate.

  • You mention that most men are “very stupid and immature in every sense of these words.”  Care to share a few examples from your book?

I, of course, say that with the best of intentions. What I mean by that is when in a relationship, so many men are naïve. I openly admit that I can be very immature, especially when I am upset. One example is grocery shopping – I turn into a small child when grocery shopping because I don’t want to be there, I whine, I complain, and if I am asked to help pick out food, I play games. Instead of getting chicken, I will pick up pig feet just to be a pain. Another example is when I would argue with my ex-wife, I would deliberately press her buttons driving her to such frustration she felt the only logical response was to throw a steak at me. I don’t think I am the only man to do things like this. That is what I mean, very stupid.

  • You start your book with some harsh words toward women.  Who do you think is your book’s audience – stupid men or emotional women?

Ha, that is a little bit of a loaded question; both genders can be stupid and emotional. It wasn’t so much harsh words toward women as much as it is preparing the reader for what is to come. My point was to tell women reading it that men are men. Don’t try and change us, it will just end in failure and annoyance.

  • What do you hope the reader will gain from your book?

hytenprofile2I really hope the reader will not only understand where I am coming from but also be able to relate to my situation. I think so many couples go through what I went through and their relationships end the way mine did and a lot of times no one talks about it. I didn’t filter anything.

  • How, by the way, did you go about selecting the stories and ideas included in your book?

I wrote the stories as they occurred. If something stood out as being abnormal or just plain crazy and I caught myself wondering what the hell I was doing being married, that was normally the indicator that it would make a good story.

  • A number of my readers are in the media, so as we conclude this interview – what two things would you want them to know about the uniqueness of your book?  What is unique about your book that would cause the media to consider a story about “My Awfully Wedded Life”?

I would have to say that it isn’t your typical, run of the mill self-help book. I am not trying to teach people how to have successful relationships. It was a creative outlet for me during situations in my marriage that had me thinking, “what the hell was I thinking.” I want people to read it and laugh because it’s funny but also because they can relate. I wanted to write exactly what happens in almost every marriage or relationship but no one ever talks about. I guess if I had to pick two things they would be that this book offers a glimpse into my life as a married/divorced man but from a perspective that isn’t normally seen, a guy’s perspective. The second thing would be that this book isn’t for one particular audience; it’s for every single person, whether they are single, married, divorced, young, old, it doesn’t matter.

Jimmy’s website is here: www.myawfullyweddedlife.com


An Interview with Gina London on her new book – “Because I’m Small Now and You Love Me”

February 12, 2013

1. Gina, you’ve written a book entitled “Because I’m Small Now and You Love Me” tell my readers a bit about your book.

ginalondonauthorprofilepicWith pleasure! Set in Paris, Tuscany and even the good old U-S of A, Because I’m Small Now and You Love Me, chronicles the hilarious adventures in parenting and life overseas between me and my young daughter, Lulu.

It’s for anyone who’s raising a child now, has raised one already, or was just once a child themselves.  If you ever believed you could conquer the world with a cardboard sword, this book is for you.

The book can be purchased here:  http://sakura-publishing.com/?product=because-im-small-now-and-you-love-me

2. The title is charming and I sense there is a story behind it. Please share.

The book grew around a collection of Lulu quotes that I began compiling when she was just three. Almost all kids say silly things, but as a former journalist, I think I was compulsive about maintaining a journal of my own daughter’s quips!

The book showcases and builds stories around some of the best.

Like, when Lulu earnestly asked me one morning, “Can I wear all your jewelry when I’m bigger and you’re dead?”

Or like her funny, but more than accurate, observations about the country we currently call home including:

“Italy is the place where everyone smokes and parks on the sidewalk.”

And when Lulu announced that she no longer wanted to grow up and become a big girl, my husband and I were perplexed.  We asked her why and she uttered the book’s title words, “Because I’m Small Now and You Love Me.”  In that phrase, I think, she perfectly expressed the innocence, sweetness and too-fleeting nature of this time in every person’s life.

3. What was your motivation in writing this book?

As a journalist, I wrote thousands of stories for CNN and the other news outlets I had worked for.   From hurricanes, to politics, to the tragedy of 9/11.  They all had one thing in common: they were other people’s stories.

My husband and I moved to Paris when Lulu was just an infant and to Tuscany when she was three.  Our lives were filled with all the normal misadventures of taking care of a child – compounded by the extra nuttiness that comes from doing it internationally with different languages and cultures as the backdrop.

And then when Lulu became a chatty preschooler, adding her non-stop commentary to all the things she saw and experienced in these exotic settings, I realized I had an amazing story unfolding before my very eyes and ears that was closer to me than all the others.

4. You write stories from “that time in her life.” When did you first think of capturing such a precious time?

londonfrontcovercropIt’s cliché, but I know now it’s also very true: Kids grow up so fast!

I realized as my daughter began to express herself in such unique, funny and sometimes brutally honest ways, that “that time in her life” was the most innocent and yet also the most fleeting.  These moments slip through our hands unless we do something to help us remember them, hold on to them.

I’ve captured those charming moments now forever in this book.

5. What are your three favorite chapters and what makes them so?

Hmmm. Of course, I love every chapter as each captures a unique moment in parenting by highlighting Lulu’s eccentric behaviors, a cultural tradition new to us as Americans living abroad, or by vividly detailing an event.  But I especially enjoy these three:

Chapter Six, “Showdown at Storytime” is the play-by-play of the daily match-up of wits between my four-year-old and me, otherwise known as bedtime.  Read how Lulu transforms into a tiny Turkish carpet-dealer and gets the best of me every night.

Chapter Nine, “In Pursuit of Pumpkin Perfection” takes you on a winding tour, first through the bustling streets of Paris and then to our bucolic country home in Tucany – searching for what you might think would be an easy find: a pumpkin ready to be carved into a proper Halloween Jack-o’-lantern.  It wasn’t easy to find at all, and neither was negotiating France and Italy’s takes on a largely-American candy-grabbing holiday – and our Italian experience  was extremely surprising but, in the end, gratifying!

Chapter Nineteen, “Mark Twain Said it Best”  is chock-full of… let’s call them “choice words” from both Lulu and me.  The Twain quote I reference in the chapter title alludes to what those words may be by saying, “Let us swear while we may, for in heaven it is not allowed.” Yes, this chapter explores every less-than-saintly parents’ nightmare when their precious angels begin repeating some of the more colorful words they realize they have been saying in front of their children. And now, my daughter Lulu is learning naughty words in Italian as well as English! Whoops!

6. What do you hope the reader will gain from your book?

I truly believe that everyone who reads this book will do so with a smile on their face. Not only do you get to meet one little girl who personifies what joy in life is all about, but the book will inspire you to really listen to the children in your life and remember and reflect about your own experiences during “that time in life.”

7. How, by the way, did you go about selecting the stories and ideas included in your book?

I selected a handful of funny moments and conversations, like picking out favorite colorful pictures from a beloved family vacation photo album to France and Italy.

Our best stories are usually those that begin as simply unfolding moments over time.  When you look back  upon them, you can better see the patina and warmth surrounding them.  Because I’m Small Now and You Love Me is a collection of the small humorous moments with a child that make life so rich in sum.

Cherished memories are what are made while you’re busy just living life.

8. A number of my readers are in the media, so as we conclude this interview – what two things would you want them to know about the uniqueness of your book?

Because I’m Small Now and You Love Me is much more than a humorous memoir.  It’s also part travel guide, with vibrant descriptions of Paris and Tuscany.  And finally, the book is also largely inspirational – encouraging us all to see the world delightfully fresh through a child’s eyes.  Again!

For information about Gina London and her book visit here – www.ginalondon.com


Business Ideas for Book Lovers – An Interview with Brillante Nice

February 9, 2013

1.    You’ve written a book entitled “Business Ideas for Book Lovers” tell my readers a bit about your book.

Book_Cover_-_Business_Ideas_For_Book_Lovers(1)First of all, thanks Chuck for this interview slot and thanks everyone for reading this. Valentine is coming and if you are still looking for something different this year, this book is a perfect gift to all book lovers and book fans regardless of genres. Good books can give us so much pleasure during our free time and exceptional comfort in times of trial. So why not turn your deep passion towards books into a fun entrepreneur lifestyle? Business Ideas for Book Lovers is a blueprint that will inspire you to start multiple businesses that revolve around books in the shortest period of time with minimal setup costs.  Check out my website:  www.BrillanteNice.com

2.    What was your motivation in writing this book?

I am a book lover myself and I grew up with tons of books surrounding me (because my parents are retired teachers who love to collect books). Currently, I help individual people to launch their dream business. Most businesses are related to our interest in which in this case it relates to passion towards books. Book fans and book lovers are everywhere and we are talking about a multi-billion industry! But I can’t find any business idea books specifically written for book lovers, particularly as to how they can generate income from book-related businesses. So, when clients started to ask me to suggest any books that specifically address this topic, it prompted me to do some research and I ended up writing it. There’s a saying by Toni Morrison where he said “If there’s a book you really want to read but it hasn’t been written yet, then you must write it“. Here you go!

3.    You mention that your book outlines 15 unique businesses that you could start this weekend.  Care to mention and expound on two?

If you automate and outsource your business process, you can have your business up and running within minutes nowadays! Refer my Bonus Chapter.

One of the businesses that I showcase is the book dating services whereby you connect people based on the books they like in common through social networking sites. Initially you could act as the middle person between the couples but eventually you could actually end up hosting a “book theme” wedding concept. Now, how cool is that?

The other business opportunity that book lovers can explore is the virtual book museum. If you are big fans of vampires for example, you can setup an online gallery and showcase any scholarly research, philosophical writings, celebrated novels or even ancient spells related to it in a ghostly manner! All you need is a creative web designer who can turn your unique concept into a viral phenomenon. Gangnam Style anyone?

4.    Which of the 90 income ideas mentioned in your book is of most interest to you and why?

Brillante_Nice_-_About_Me_Image(1)There are multiple sources of income mentioned in this book. You can gain direct income, residual income or recurring income depending on the types of business that you choose. To answer your question, have you ever thought of renting out your books collections to coffee houses, beauty centers or car wash centers and regularly rotates the collections among your friends to provide unique experience to their customers? This is no brainer because you can use your existing resources and start your business within a day! Similarly you can help private individuals to set up a personal library at their homes by purchasing books on their behalf according to their favourite categories. It’s not that difficult if you speak the language of determination.

5.    What do you hope the reader will gain from your book?

I hope readers can enjoy the pleasure of books to the maximum. That is an understatement actually. This book enables book lovers to explore new possibilities and reap business profits from their passion towards books. I put on my website a remarkable quotation from the late Robert Green Ingersoll that reads “The time to be happy is NOW. The place to be happy is HERE. The way to be happy is to make OTHERS so“. Do not settle on your dreams, take your chances and launch recession proof businesses from the comfort of your home. This book will show you how.

6.    How, by the way, did you go about selecting the strategies and ideas included in your book?

The ideas and strategies highlighted in this book are based on real businesses. I extracted the part that contributes to their success and combined some of them with my business consulting experience. My focus is to expose the readers with proven business models without limiting their income opportunities. You can be creative and unique in any way you want but at the same time you can also draw your inspirations from successful entities. This will lead to exciting business evolutions. You will come across some stories, tricks and tips that you are unfamiliar with but end up asking yourself “why not?” or “why didn’t I think of it?” I assure readers that all the ideas and strategies can be done from any locations, by anyone at anytime.

7.    A number of my readers are in the media, so as we conclude this interview – what two things would you want them to know about the uniqueness of your book?

This book invites the readers to live an exciting lifestyle and answer the call of four great minds; the revered John C. Maxwell in “Dare to Dream”, Tim Ferriss in “The 4hour Workweek”, Chris Guillebeau in “The $100 Startup” and Jesse Krieger in “Lifestyle Entrepreneur” without any hesitation (which I have included in the Bonus Chapter). This book has proven that book lovers are not necessarily nerds or those who are lost in their own thoughts. The ideas and strategies in this book are influenced by the works of great authors and it offers life-changing opportunities that go beyond the setup of traditional bookstore and printing businesses. Thank you and enjoy your reading!

To purchase a copy visit:  https://www.smashwords.com/books/view/283490


An Interview related to an interesting new product – MyQRresum.me

February 7, 2013

MY QR Resume Interview

  • I have had the opportunity to interview a number of businesses, but this is one of the most interesting ideas I’ve seen.  Explain to my readers what MyQrResum.me is.

myqrresumeMyQrResu.me is a recently launched site that provides assistance to all job seekers and employers by creating professional mobile resumes that can be used by all job seekers instead of sending the usual hard copy of their resumes to all employers.

  • What was your motivation creating this fascinating service?

MyQrResu.me was created to provide assistance and convenience to all employers when looking for the applicants who are competent and efficient for the job vacancy they offer. The mobile resume offered by MyQrResu.me will ease the search for qualified applicants for the employers. It would also help the job seekers in saving money from printing hard copies of their resume and transportation cost as they only need to send the QR code of their mobile resumes to their potential employers.

  • This is not the typical “resume” – how did you arrive at the concept and solutions that you share?

We were hiring talented people for a position in our company and we were receiving so many resumes daily. I found out that all the resumes looked the same! The worst part about this is that by the end of the day we could not remember any of those people by their resumes. This proved to me that something is wrong in all these resumes and those things were: not being unique, and not being easy to navigate. All these resumes were paper resumes or a PDF version of what they later printed to submit to us. Going through such resumes is pretty time consuming and boring. Since I have a background in design, I decided to create a resume that is more appealing to the eye, more interesting, more effective, and of course much easier to navigate.

  • So walk us through the process of how, as a job seeker, I would use your service?

You can visit www.MyQrResu.me and check our website and our guidelines. There, we will take you through the process of having your own digital resume.

  • Most companies are still locked into collecting resume’s via a major provider or on paper.  How does this cool resume on a smart phone get to the decision maker?

NimaThis service offered by us provides utmost help for the job seekers as they only need to send the QR codes of their digital resumes to their potential employers. The employers will just have to scan the QR codes of the submitted digital resumes to them. The employers will gain instant access to the digital resumes submitted by those people who wish to become a part of their company.

  • A number of my readers are in the media, so as we conclude this interview – what two things would you want them to know about the uniqueness of your product?

The mobile resume services offered by MyQrResu.me are functional and mobile-friendly. These also provide a professional look for the mobile resumes owned by the persons who will use this latest and advanced mobile service.

At the end I would like to thank you for giving me the opportunity to talk to your readers and fans about our services.


Local Magnet Legal Advertising Network – An Interview about an Up and Coming Business!

February 7, 2013
  • Your business is dubbed as the Local Magnet Legal Advertising Network.  Explain exactly what the business it and who are your businesses prospective customers? 

localmagnet_2_Our business is lead generation. We help local businesses find clients for their business. Instead of giving our customers a web form lead, we actually drive phone calls to their business using Call Performance Marketing. (CPM) is a system for generating, qualifying, tracking, and converting consumer interest into real-time conversations with law practice staff. Successful practices have found that, compared to pay-per-click and web-form-response strategies, only CPM delivers the winning formula of exclusive opportunities to interact in real time with qualified, motivated prospects. Additionally, given the way consumers research, validate, and select providers, using CPM puts firms in the best possible position to convert marketing spending into new clients. Lastly, CPM conforms to ABA Model Rule 7.2 on attorney advertising acceptable practices.

Because of these reasons, our main customers are lawyers. Lawyers have a high turnover rate hence they are always looking for new customers.

  • How did Local Magnet get started and who are the principals behind this business enterprise?

Local Magnet was started in 2011 and the principals are Steven Clark and Ron Lasorsa. Ron Lasorsa is a graduate of the Naval Academy and was an Officer in the Marine Corps. During his time of service, he led combat missions into Kuwait in support of Operation Desert Storm and worked as a military adviser to the Saudi Arabian government. Additionally, he received his MBA from Boston University while on active duty, and upon release from active duty, joined JP Morgan as an equity trader. Ron then went on to manage several multimillion dollar trading desks at firms like JP Morgan, ABN Amro and UBS that covered both corporate finance and hedge fund clients. After leaving Wall Street, Mr. Lasorsa co-founded Local Magnet.

Steven Clark is co founder of Local Magnet. Prior to starting Local Magnet, he spent twelve years at Merrill Lynch/Bank of America in their emerging markets divisions. At Merrill Lynch, he traded emerging markets debt. He also spent several years on the fixed income sales desk advising Latin American financial institutions. Before joining Merrill Lynch, Mr. Clark worked for Cargill as a grain trader. Mr. Clark has a Masters in Business from The University of Sydney and an Bachelors in Accounting from Boston University. Prior to his career in finance, Mr. Clark served as an Infantry Officer in the US Marines and he led combat missions in support of Operation Desert Storm. He worked as a military adviser to the Saudi Arabian government and left the service with the rank of Captain.

  • On the home page is states, “When you work with Local Magnet Legal Advertising you get an exclusive marketing arrangement where your services are offered to pre-qualified local internet consumers.”  Share in more detail your offer?

With Call Performance Marketing we can geo target areas so that local businesses only get calls from people who live in their area and want to use their services. The problem with searching the web for  say “dental services” is that the top search results might be from a dentist in Miami but that information is useless if the person searching is from Atlanta . In addition our service allows us to ask certain questions once a call is initiated to ensure the person calling is qualified for the offer.

  • What will your clients gain through working with you in this arena?

There comes a moment for all pay-per-click advertisers when they realize they have absolutely no way to determine the effectiveness of their PPC marketing spend. Did the prospect land on their site from paid search, or organic search? Did the phone call originate with internet marketing, or with off-line  strategies? How many of the clicks that your PPC provider sent actually converted into a qualified inquiry?

CPM only bills clients for the actual qualified telephone inquiries it unquestionably generated. By using unique telephone numbers for each component of the overall marketing scheme, and screening calls with Interactive Voice Recognition (IVR), legal practices utilizing Call Performance Marketing are able to see exactly which marketing components produce qualified leads. Call Performance Marketing gives these practices an edge over other firms, allowing them to drop unproductive marketing avenues and expand successful ones.

  • Look forward one year and share with my readers what you see as the future for the economy and your business niche.

I see this as the next wave in marketing, businesses will know now exactly how their ad budget is being spent. It is a much better business model to pay for pre-qualified leads that get delivered to your doorstep.

  • What makes your firm the firm of choice?

Although Local Magnet was founded only in 2011 we have been in this space since 2007. We have been doing lead generation for over 5 years so we have a good core expertise in doing this- but the fact remains we are only a handful of firms that are offering this service and we believe our software platform is the best in class.

  • A number of my readers are in the media, so as we conclude this interview – what two things would you want them to know about the uniqueness of your organization or product/service?

Call Performance Marketing clearly outperforms both pay-per-click and web-form-response strategies. CPM delivers exclusive and immediate engagement with qualified prospects, as well as ROI transparency. Firms utilizing CPM are much more likely to consistently outperform those firms which choose Pay Per Click (PPC) and Web Form Leads (WFR). Both PPC and WFR hinder engagement, while neither providing immediacy nor prospect qualification. WFR’s lack of exclusivity, in combination with these other factors make it completely unappealing to savvy firms. PPCs inability to demonstrate ROI make it unwelcome in any data-driven marketing program.

To find out more visit http://localmagnet.info/


“Beer and Seed” an interview with the creators of this Indie film!

February 3, 2013

1. Your indie movie entitled “Beer and Seed – The Movie” has received quite a buzz. Tell me about the movie.

beer_seed bannerYes, the critics and press have been nice, so far. Beer & Seed is a dark comedy about an older student (veteran) who returns to college for a second chance. It doesn’t go so well.

2. How did “Beer and Seed” get started and who are the principals behind this indie movie?

As a job, I am a Wedding DJ and Event Producer. But, for a hobby, I am a writer. I started with books, 2 on amazon, comedy writing, then screenplay shorts and onto the feature, Beer & Seed.

3. You state that “Beer and Seed is a back to school film” so is that your audience?

Funny, since there is a fair amount of college vice in the film that it would test good with college students, and it has. But, what we underestimated the fans we have made with older adults. Seems they want to be heard like “Bill” (Navy Veteran) the main character.

4. What was the must fun part of creating this film?

Working with all the wonderful talent. Writing a book is boring, writing a screenplay and see it come to life is like birthing a child with multiples of artistic people contributing to the mosaic.

5. What are the most significant challenges associated with producing an indie film?

LRW-6297Follow through to completion. It took me 3 years from concept, to script, pre-production, shoot, post, soundtrack, finish, packaged and available. If I would have known everything it takes and how long and many hurdles I would going to have to scale, I’m not sure I would start it. But, once I started, there was no choice to not finish.

6. What makes your film distinctive from others in the market?

Thousands and thousands of indie films are released every year. However, most are documentaries, people with a camera on waiting for something neat to happen. Beer & Seed is a scripted, biting dark comedy. And one other thing, the sound track jams harder than any film in its category. I’m a DJ, I would have it no other way.

7. A number of my readers are in the media, so as we conclude this interview – what two things would you want them to know about the uniqueness of your film?

Beer & Seed was nominated for Best Indie Feature 2012 – C-47 Magazine, (Houston, tx). Thank you for supporting Indie Films.

beer_seed_logo_01A Beer and Seed movie review

A Funny Movie that we’ll be watching again!

This was an enjoyable film that had us laughing throughout the entire movie. Favorite parts? Well, we agree the song, “I love the Fat Chicks” was the funniest and completely hilarious, and the bathroom scene was a close second, and I loved Sue. Seed’s character was the most realistic for sure as the stoner/local drug dealer, just too funny as it reminded me of my college days. The storyline was well played with Bill playing the straight role just trying to get by amidst a collection of stereotypical college misfits. This was a funny film that we will be watching again. Investing in Indie Movies are well worth the time and effort as these folks can do what the big studios won’t. Count me in as a supporter of Indie Films with movies like this. Great Stuff